MONITORING FLAMENCO DANCE MOVEMENT WITH ACCELEROMETERS: METHODOLOGICAL AND PRACTICAL COMMENDATIONS




Acceptance of Generative AI in the Creative Industry: Examining the role of Brand Recognition and Trust in the AI adoption

This study explores the factors influencing the adoption of Generative AI text-to-image tools in the creative industry, using an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model.The objective is to assess how brand recognition and trust, alongside performance expectancy, effort expectancy, facilitating conditions, and socia

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